Alcohol Labelling and Health Claims

1 A key part of any strategy to reduce alcohol attributable harm must be to prevent alcohol producers from making claims that alcohol consumption is beneficial to health, and also to ensure that consumers are properly informed about the contents and health consequences of the products they are consuming. Due to the nature of cross-border alcohol trade, the European Union (EU) has a responsibility to adopt rules that ensure a common level of health protection for alcohol consumers across the Member States, who have the right to accurate information about what the...