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Alcohol Advertising

Ollie Bartlett

Content type:
Encyclopedia entries
Product:
The Oxford Encylopedia of EU Law [OEEUL]
Article last updated:
June 2022

From: Oxford Public International Law (http://opil.ouplaw.com). (c) Oxford University Press, 2023. All Rights Reserved.date: 25 May 2025

Subject(s):
Health
1 There is clear evidence that alcohol advertising contributes to higher levels of population alcohol consumption and consequently to increased levels of alcohol attributable harm. Alcohol advertising regulations should therefore be an important element of wider alcohol control strategy (Alcohol marketing in the WHO European Region: Update Report on the Evidence and Recommended Policy Actions (2020)). Due to the transnational nature of alcohol advertising, the European Union (EU) should make a significant contribution to this regulation, however this contribution...
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